ABOUT

Every morning, people across the globe wake up and get ready for their day.

Generally, we want to present the best version of ourselves to the world, everyday! And our industry plays an integral part in the daily rituals of people going through that process. A hair service does not stop at the salon, stylist tips, and of course our accompanying products are an integral part of that daily routine.

We at KEVIN.MURPHY believe that stylists who truly understand and nurture their clients, are the busiest and most successful in any given salon. We want to reward those stylists that already manage their clients’ daily haircare needs and inspire those stylists around them to learn from the masters in their midst.

The outcome of the products sold, and the KEVIN.MURPHY TOURNAMENT is a Sales Competition where the individual stylists and salons that areexcelling at selling products will be rewarded. Moreover, the KEVIN.MURPHY TOURNAMENT is designed to provide a learning environment where stylists can learn from other stylists, and salons can learn from other salons.

INFORMATION & CRITERIA

Below is a selection of overall questions. For a full overview of all criteria and information, please see our Tournament Terms & Conditions.

When is the Tournament happening?

The Tournament will be repeated every year during an 8-week period between October and December. For 2021 the exact dates are 25 October to 19 December.

How do I join?

You sign up as a salon and register individual stylists within the salon. During each week, you will track how many products were sold by each individual stylist, and at the end of the week you will submit your numbers (See more in the Tournament Terms & Conditions).*

The weekly submissions must be made for the individual stylist, but overall, you are competing in 3 categories:

● Best Individual Stylist
● Best Salon Average (Salon Total divided by number of stylists in the salon)
● Best Salon Total

Sign-ups start on 1 September 2021.

The weekly submissions must be made in units:

● 1 Retail-Size product = 1 full-size unit = 1 point
● 1 Mini-Size product = 1 mini-size unit = 0.5 point

*KEVIN.MURPHY reserves the right to validate the submissions in coordination with local distributors.

COUNTING PROMOTIONS

Promotions & Box Sets are counted by the number and type of units within the promotion.

● 1 Retail-Size product = 1 full-size unit = 1 point
● 1 Mini-Size product = 1 mini-size unit = 0.5 point

Items within a promotion that are not haircare items, such as hairclips, brushes, water bottles, or other merchandise do not count as a unit. Only haircare items within a promotion count as units.

What can I win?

Weekly Participation Prizes (Stylists)
Every week, KEVIN.MURPHY Global will randomly select a stylist among the weekly submissions. The weekly performance prizes can vary in size and value and will be announced ahead of every week.

Weekly Performance Prizes (Salons)
Every week, KEVIN.MURPHY Global will reward the best performing salons in the 2 salon categories. The weekly performance prizes can vary in size and value and will be announced ahead of every week.

Overall Winners
After week 8, KEVIN.MURPHY Global will review the final and overall submissions to find the best performing stylists and salons in the 3 categories.

The winners will receive a cash prize. The total Prize Pool is $USD 30,000 that will be distributed between the best performing stylists and salons in the 3 categories.

PRIZES, OVERALL WINNERS

Best Selling Salon (Total)

$5,000 – 1st place 

$3,000 – 2nd place 

$2,000 – 3rd place

Best Selling Salon (Average per stylist)

$5,000 – 1st place 

$3,000 – 2nd place 

$2,000 – 3rd place

Best Selling Stylist

$5,000 – 1st place 

$3,000 – 2nd place 

$2,000 – 3rd place

After the Tournament, KEVIN.MURPHY will reach out to the best performing salons and stylists for interviews.

Don't forget to join our Facebook group.